Cacharel
Social Media Campaign

In 2018, I collaborated with Cacharel, the iconic French brand known for ready-to-wear clothing, perfumes, and accessories, founded by Jean Bousquet in 1958. As part of their brand re-launch, Cacharel sought a fresh new look and experience to bridge the gap between their timeless heritage and a contemporary audience.

​

The project centered on digital media, with a particular focus on Instagram, aiming to engage a new generation of customers while honoring the brand’s legacy. By mixing classic chic elements with modern design, we created a visually striking identity that emphasized bold use of color and refined typography. The result was a dynamic campaign that seamlessly merged past and present, breathing new life into the Cacharel aesthetic for today’s digital world