Cuturi
Brand Design
I had the pleasure of collaborating with Masseria Cuturi, an extraordinary estate in the heart of Puglia, owned by the Rossi-Chauvenet family. Renowned for its dedication to organic wine production and hosting events such as weddings, the masseria embodies a perfect harmony between nature, tradition, and elegance.
The estate recently launched a new venture on the property— Cuturino, a charming food stand located at the entrance of the masseria. This addition invites guests to enjoy the authentic flavors of the region, offering a variety of traditional Apulian foods perfectly paired with the estate's organic wines.
I was commissioned to create the branding for the Cuturino menu, with the challenge of staying true to local traditions while crafting a visually engaging identity. In homage to the region, the menu was written entirely in Apulian dialect, reinforcing the connection between language, food, and heritage. The design approach was both minimal and authentic, ensuring that the focus remained on the sensory experience of the food and wine.
The project extended beyond the menu to include the design of the food truck itself, making the truck a striking and cohesive visual element at the entrance to the property. Additionally, I developed a selection of merchandise—including tote bags—designed to reflect the essence of Cuturino and serve as tangible mementos for guests to take home.
Working on Cuturino allowed me to merge branding, design, and storytelling, crafting a cohesive identity that celebrates the spirit of Puglia and resonates with Masseria Cuturi’s ethos. From the visual design to the local language, every element was crafted to offer guests an authentic and memorable experience, staying true to the estate’s commitment to tradition, quality, and craftsmanship.