Paragon
Paragon Cordial
I was a part of this new brand from Paragon, called Paragon Cordial. Throughout this journey I created all their instagram content for the first 4 months of their instagram account. This included posts, stories and event marketing content.
As part of the marketing content, I participated and helped planning photoshoots for their product and travels, as well as photo and video editing in post.
Instagram Posts
Monthly I organised and created a month of instagram posts that would be then sent and be approved by the client. I worked closely with the in-house marketing team in order to understand what each post would represent and avoid repetitive themes.
It started with showing the travels of Alex Kratena, a multi-award winning bartender, and his discovery of the different peppers he would choose to create the 3 blends of Paragon Cordial. After being able to receive product images, we started alternating. Slowly we moved from how the product was made, to how it can be used.
Instagram Stories
Other than the instagram posts, I also worked on Paragon Cordial's instagram stories to promote events and explain further the making process of the products.
planning & editing Photoshoots
This project also included a couple of photoshoots for which I participated in creating and organising the moodboards as well as choosing the final shots and editing those images to fit with the branding that was chosen for the instagram page.
Team project
Agency: Extreme Agency
My role: co-lead, co-designer, visual researcher